My Little Pony: Friendship is Magic #12
1 Million Variant and Competition Variant
IDW Publishing, October 2013.
IDW hit the milestone of selling one million copies of My Little Pony: Friendship is magic less than a year into the series, making it the best selling comic in their history.
To celebrate the milestone, IDW produced two special (and extremely rare) variants of #12:
The first rare variant (above) was a very special one-off, produced for a charity sale via Heritage Auctions. It was graded by CGC at 9.6 and sold for $6,572.50 (including 19.5% buyers premium). Heritage also sold the original cover sketches and art by Sara Richard (shown below) that sold for $3,883.75, which is less than the comic!
The second rare variant was limited to only 12 copies and fans could obtain a copy by either entering competitions or purchasing through charity auctions.
Two of the 12 copies have been CGC graded at 9.6 NM+ (label shown above) as of Fall/Autumn 2014. One of the CGC copies sold for $3,000 in early October 2014 and the other also sold for $3,000 in early December 2014.